# Sustainable Social Usage

Initially, we rely on the top social networks in Web2 for go-to-market as a proof of concept for social usage. Understandably limited in this approach, we are unable to integrate with their mobile applications, which drive the most usage.

In our roadmap, to drive sustainable long-term usage and reduce reliance on the initial approach, we plan on:&#x20;

* Directly partnering with those Web2 applications once we establish presence
* Create our own ecosystem to build native web and mobile applications&#x20;
* Enhance content format and delivery

Long-Tail Usage Example: anyone can buy and own a share of a music album to play it. The reason for owning is for reputation based on provenance.


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